Audience control is a key factor within this up and coming fiscal year. Individuals want to have a sense that they are in control when browsing websites even though it is an illusion. Social media is a prime example of this. It will begin to have real budgets however most of these budgets will be in-house making it integrated into overall marketing campaigns. Campaigns will be more dynamic, spanning from offline to actionable social channels. Social marketing is about putting your target audience central in your organization therefore you need more than just using the “social tools.”
People will incorporate new media forms into their daily lives. Four in 10 Americans have at least one social networking profile, and in the UK, 9 in 10 adults have a computer in their home. Media quickly evolves making it important for companies to work even harder next year to engage, attract and interact with consumers.
Email marketing will be more alive than before. Social marketing is even using email marketing as a means of validation. 46% of all people share content on social platforms by using e-mail. However, there are still tons of badly constructed emails that are being sent around.
Integration is key to success. Individuals do not want to be treated impersonal and want to be able to have a 100% relevant and personal experience. The only way this will be created is if a firm integrates all processes. If there is a break in that chain it will have a negative effect onto a firm’s brand image.
Video content available online will have to move to a subscription model or one with more advertising as media comes at a cost. However, the web can’t deliver a video product comparable to HD and the top-traffic Websites are informational causing consumers to go to the internet to look for information about their bank, their phones, etc.
Brands will begin to listen to platforms and monitor conversations causing customer service and interaction to be social. Additionally, more sales will be originated from social media contacts making more ads interactive and connected to media platforms.
Various professionals believe that a home page for the average internet user will be their social network’s profile page making it extremely important to promote business through this platform. Firms will be able to measure online activities and their effect on offline sales.
